5 Ways to Upcycle Your Explainer Video

5 Ways to Upcycle Your Explainer Video

Yay! You have an Explainer Video! But just because you produced it specifically for the landing page of your website doesn’t mean you can’t use it on different platforms. Besides its ability to speak to your audience succinctly, and in a way that they easily...
Web video – Hype or Hope?

Web video – Hype or Hope?

In The Wolf of Wall Street Jordan Belfort’s primary talent is shouting. The overdressed conman goes from zero to hero (and back again) seemingly on the back of one grand hype-fest which, let’s be honest, is how most B2B marketing conmen attract your attention online....
Explain using video and cut the waffle

Explain using video and cut the waffle

Video is fast replacing those long sales letters which end up being skimmed and often lose the interest of potential customers by the time a call-to-action is reached, here I explain using video for your business to increase the conversion rates of sales and sign ups....
The Path to an Unbelievable Explainer Video

The Path to an Unbelievable Explainer Video

If a picture is worth a thousand words, your explainer video can be equated to the Smithsonian library. Explainer videos are highly effective tools used to introduce a new company, product, or service to the public as a way to generate buzz. Considering that...