Why an Animated Presentation is that much more Powerful

by | Feb 2, 2013 | HolyCow News

If a picture is worth a thousand words, then a moving one is worth millions. An animated presentation could take a great presentation and transform it into a remarkable business tool.

Presentations are a visual communication tool that serve the purpose of communicating a message to an audience. If that message isn’t attention-grabbing or impactful, the audience will either miss the message entirely or they will not provide their ‘buy-in’.

One of the biggest mistakes that many people make when creating business presentations is the utilisation of too much text because they cannot source imagery to get the correct message across.

This is where an animated presentation provides benefits that a normal static presentation can not.

Benefits of an animated presentation:

  • Tell the story quickly

One of the most powerful benefits of using animation in business presentations is that you are able to tell a story, or get the correct message across to your audience and fast!

Animated scenes can play out a story much faster than you would be able to verbally explain one.

  • Flexibility

Animation provides the ability to showcase complex processes or scenes that would normally be quite tricky to show with traditional filming.

  • Future use

Animation used in a business presentation can be extracted and stored on discs for future use across other platforms, such as websites, advertising or educational videos.

Animation provides a faster, more effective way to get a message across to an audience and has the potential to capture a usually difficult audience’s attention.

Key takeaway: Business presentations are already a powerful communication tool, however if you want to convey a message in a truly remarkable manner, an animated presentation is definitely the way to go.

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