Yay! You have an Explainer Video! But just because you produced it specifically for the landing page of your website doesn’t mean you can’t use it on different platforms. Besides its ability to speak to your audience succinctly, and in a way that they easily...

There are so many reasons to love email marketing. Like the boy that lives next door, email marketing is reliable, consistent and an inexpensive strategy. It allows you to target your audience at mass with (mostly) personalised messages. But because of the fact that...

Website traffic is great but if it's not resulting in increasing landing page conversions, there's no point. It’s a war zone out there, and the new rules of online engagement are pretty clear: people would rather watch a video than read text. Not only does a video...

In The Wolf of Wall Street Jordan Belfort’s primary talent is shouting. The overdressed conman goes from zero to hero (and back again) seemingly on the back of one grand hype-fest which, let’s be honest, is how most B2B marketing conmen attract your attention online....

Video is fast replacing those long sales letters which end up being skimmed and often lose the interest of potential customers by the time a call-to-action is reached, here I explain using video for your business to increase the conversion rates of sales and sign ups....

If a picture is worth a thousand words, your explainer video can be equated to the Smithsonian library. Explainer videos are highly effective tools used to introduce a new company, product, or service to the public as a way to generate buzz. Considering that...

In many ways, infographics are the oldest form of human communication and advertisement. Every cave-painting we find of beasts with spears sticking out of it is, fundamentally, simply how an early hunter chose to brag about his skills. We've always found pictures to...