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5 ways to improve your marketing video

5 ways to improve your marketing video

Videos tell a story. They turn the humdrum and mundane into the titillating and quirky, drawing in your audience through the promise of something more exciting than a block of text and more engaging than a fleeting meme. If you can master the dark art of story, you...
Explainer Videos – Why Less Is More

Explainer Videos – Why Less Is More

“Don’t tell them how the watch is made, tell them what time it is.” That’s an old marketing-communications axiom that’s as true for direct marketing as it is for landing page copy an explainer video. When it comes to helping people...
African Trends for Online Video in 2013

African Trends for Online Video in 2013

1) Local Culture and Online Video in 2013 If you’re still using phrases like African Renaissance in your campaign meetings you are passé, dahling. Today’s customers are bored with SA’s great era of ’94. They want you to quit seeing them as PC citizens of the...