Did you know? Visual content is one of the most powerful communication mediums available today. Why? It’s simple – our brains process visuals more efficiently than text alone (60 000 times faster than text), which makes visual content more interesting,...
We’re on a bit of an employee engagement mission over here at Holy Cow. Our previous discussed the reasons why meetings and emails are going the way of the dinosaur, with a focus on video as the go-to engagement tool of the future. Go take a gander if you missed it...
Employee engagement is one of those hot-button topics that drives almost everyone up the wall, mostly because internal communication departments have their work cut out for them at a time when rapid organisational change is the name of the game, and there are various...
When Castle Lite released its Ice Breakers ad online, showing South Africa what they already knew about how seriously they take their beer, only Miley Cirus’ Wrecking Ball video beat its view count. Katy Perry lagged in at third place, saying some depressing things...
Online video marketing has the potential to be a potent tool in your marketing arsenal. Follow these guidelines to get the most out of your online video marketing strategy: online video marketing strategy Be clear on your goals: It’s important to be clear on the...
Each Friday, we’ll be bringing you our round-up of what we think deserves your attention in the online video space. Not just because of video views, but because of video shares. In other words, these videos tick certain boxes – boxes that make people want...
