Employees are zoning out and company culture is struggling to stay afloat in the sea of remote work fatigue.

Every company needs to step up its employee engagement game.

Video content has the power to transform your workplace into a creative hub, injecting a dose of flair into your employees’ daily grind.

In this article, we’ll share some key things to remember when choosing video and visuals to enhance your employee engagement strategy.


The Power of Visuals: From Doodles to Videos

First, let’s talk about why videos are the unsung heroes your company needs right now. 

Videos encompass everything from illustrations to animations and, yes, live-action. Here’s why they’re game-changers:

  • Breaks the Monotony: Staring at endless text and static screens can drain the life out of your meetings. Videos provide a refreshing break, waking up those tired eyeballs.
  • Simplifies Complex Information: Ever tried explaining a complex concept with just words? It’s like navigating a maze blindfolded. Videos simplify information, making it easier to digest.
  • Sparks Creativity: Videos are a playground for creativity. Whether it’s a hand-drawn chart or a quirky animation, they can make dull topics exciting.


Now that we’ve established the power of videos, let’s dive into how you can supercharge your employee engagement with them.

Step 1: Define Your Video Objectives

Visual content isn’t just eye candy; it should serve a purpose. Are you trying to explain a new process, boost team spirit, or break the ice in a team-building session? Define your objectives to give your video direction.


Step 2: Variety Is the Spice of Engagement

Don’t limit yourself to one form of visual content. Mix it up! Use infographics, illustrations, animations, and filmed video. The more variety you offer, the more engaged your employees will be.


Step 3: Tell a Visual Story

Videos are a powerful storytelling tool. Whether it’s illustrating a success story, a product roadmap, or the company’s journey, make sure your visuals tell a compelling narrative.


Step 4: Keep It Simple, Silly

The KISS principle (Keep It Simple, Stupid) applies here. Cluttered videos can confuse and overwhelm your audience. Keep it clean, clear, and concise.


Step 5: Collaboration Is Key

Engagement is a two-way street. Involve your team in creating visual content. Encourage them to share their doodles, ideas, or even short videos. Collaborative visual creation can be a bonding experience.


Step 6: Make It Accessible

Ensure your video content is accessible to everyone. Add alternative text to images, ensure readability, and consider colorblindness when designing visuals.


Step 7: Feedback and Iteration

Finally, don’t forget to gather feedback. Video content, like any other communication tool, should evolve. Listen to what works and what doesn’t, and iterate accordingly.


Paint a Brighter Future with Visual Engagement

Enhancing employee engagement through videos isn’t just a passing trend; it’s the new language of the modern workplace. Visuals provide a dynamic canvas to connect, communicate, and cultivate a vibrant company culture.

So, channel your inner creativity and start sharing video content that’ll have your employees eagerly awaiting the next colorful update. With the right blend of creativity, simplicity, and collaboration, you’ll be on your way to enhancing employee engagement through the magic of video.

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