Premier Foods required an internal campaign to get 2000 white-collar staff and 5000 blue-collar workers excited around new ways of working, processes and structures; to support the renewed focus on innovation for the Premier Group.
What We Did
HolyCow developed a big idea, followed by a mixed-media campaign using video, mms, emails, intranet, print and activations that piqued interest, got people talking and then delivered content in fresh, simple ways that clearly communicated the ‘what’s in it for me’ to the employee.
- VIDEO ENGAGEMENT 78% 78%
- STAFF PARTICIPATION 80% 80%
- SIGN UPS 65% 65%
The measurement of the campaign’s success was the improved staff uptake and participation on the new Innovation Platform.
Over the past 2 years we have worked with Lana, Chris and their team. It has been an absolute pleasure to work with HolyCow. Their professional and creative team have delivered on point every time and the finished product has exceeded our expectations. Thank you HolyCow for bringing our brand to life!