Sanlam
The Brief
HolyCow was asked to develop a 6-week campaign which would motivate staff to feel proud of the company and see themselves as part of its success. Secondary to this was to make staff aware of key organisational success drivers and their significance towards future success.
What We Did
Staff photographs were used as the visual device to create stunning artworks where staff could literally ‘see’ themselves in the big picture. Monthly voting on values created a two-way dialogue that helped staff feel they truly had a say in the future and direction of the company. Competition elements and prizes kept excitement levels at a high with multimedia content, posters, printed books and supporting intranet comms used to deliver messaging.
- STAFF PARTICIPATION 95%
- AWARENESS 95%
- IDEA SUBMISSIONS 85%
The Result
Campaign success was measured by staff participation in two-way online conversation and voting to decide how to represent company values. Record levels of participation for Sanlam were reported, with a near 95% organisational coverage and participation.
Within tight deadlines and buget, the professional Holycow team, creatively captured the spirit, and human impact of HBPI, whilst ensuring the hard facts caught the viewers attention.
Thank you, job well done!
