Top Uses for Corporate Video

by | Dec 2, 2013 | HolyCow News

Large corporations are faced with the difficult task of communicating with large audiences regularly. Not only is this time consuming, but they need to get the correct message across to their audience in the most powerful way possible. Corporate video has become a solution to this feat.

Visual communication has become one of the most prominant forms of communication, and more and more organisations are resorting to corporate video to communicate repeated messages to large audiences.

Ultimately, people remember only 10% of what they hear, 30% of what they read and a whopping 80% of what they see or do.

Corporate video has many uses as well as benefits in the workplace. Let’s go through them:

Keeping existing employees up-skilled is a requirement in an ever-advancing world, and there are many different ways for getting staff up to speed. However, one of the most impactful methods is with impactful corporate videos.

  • Employee induction

Corporate induction videos can get new employees up to speed and integrated into the company faster because they are visually rich and interactive education platforms.

  • Company introductions

Imagine having to retiterate your entire company history and values each and everytime you met a new client? Using corporate video to showcase and introduce your company is a time-saving and powerful way to get new clients to know your company.

It’s not only large corporations that find corporate video an indispensable tool – small businesses can also benefit greatly from such a powerful communication tool.

Key takeaway: The fact remains that corporate video is one of the most powerful business communication tools available.

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