Did you know? Visual content is one of the most powerful communication mediums available today. Why? It’s simple – our brains process visuals more efficiently than text alone (60 000 times faster than text), which makes visual content more interesting, engaging and effective. Cue: video and animation.
Here are some of the benefits of using visuals and video as part of your marketing:
- It’s easier and quicker to get your point across (tick tock)
- Images are shortcuts and reminders for bigger ideas. It takes a lot of effort to describe an idea, showcasing it is a lot easier
- Representing ideas visually requires less energy from your audience and visuals elicit emotions, which is what drives our decisions (yes, it’s our lizard brain that makes the decisions)
- The average user spends 88% more time on a website with video than a website without video
- Video will be part of 80% of all internet content by 2019
- Visually engaging content is more attractive, and well-designed information generates initial interest even before the information is actually processed – which means you’re audience will be eating out of your hand before you even say “Thank you, any questions”.
Let us help us tell your brand story in less than 60 seconds.
